In recent years, the digital development has revolutionized our world. It has enabled countless new business models and spurred the development of new products and services. There is no doubt that digitalization improves quality of our lives. But at the same time, the speed of digitization brings new challenges. With economies, societies and governments across the globe increasingly going digital while formal training and education programs lagging seriously behind, a huge social media skills gap has opened up, especially among older employees - not social media natives.
The project aims to strengthen social media skills of citizens over 50 in Nordic / Baltic countries in order to improve their position in the labour market, increase their competitiveness and extend their productive working time until retirement and longer.
The main project activities are the following:
The project Target group is citizens over 50 from Nordic / Baltic countries.